Offline retail marketing

We carefully analyse competitors in the market, looking at what products they offer, their pricing, shop locations and their marketing strategies. This helps to highlight your competitive advantages and determine how you can attract consumers.

We evaluate similar products on the market, determine what makes your product unique to the consumer, so that it can be distinguished from competitors and promoted more effectively.

We decide and harmonise how your product will be presented on the shop shelf. This includes the choice of location on the shelf, the appearance of the product space, types of display (ends, promotional spaces and other aspects that will attract the attention of customers).

We align pricing with your marketing strategy and your market position, taking into account competitive pricing and the expectations of your target audience.

We form and coordinate a promotional calendar including above-the-line (ABL) and below-the-line (BTL) events, as well as promotions, special offers, advertising campaigns, public events and other activities that we subsequently implement to attract customers and increase sales.

We shape the correct and attractive placement of your products on the shelf. For this purpose, we develop planograms, provide the networks with all the necessary information materials and monitor them. We organise regular merchandising directly in the shops.