PARAPHARMACY

We are the ones who unquestionably believe that parapharmacy will have a large share of sales in the FMCG segment. Our experience, expertise and real cases only confirm the need to develop this category in retail.

PARAPHARMACY PRODUCT GROUP

Parapharmacy is the only correct definition accepted worldwide. It is incorrect to categorise this category differently (pharmacy, pharmacy products or health products). It can lead to incorrect positioning of products and mislead potential consumers.

«Goods in the category „PARAPHARMACY“ are not medicinal products andhave no therapeutic effect, but are intended to stimulate the body's own reserves, to diagnose and to protect against the negative effects of the environment».

Parapharmacy main subcategories

Dietary and vitamin
supplements

Nursing
Care

Beauty & Health

General
remedies

Special
diets

Personal
Hygiene

Ointments
and creams

Medical
Equipment

Herbal Teas

Therapeutic
cosmetics

Mother and
Baby

Medical
Devices

PARAPHARMACY IN RETAIL

RusBusiness Distribution is a leading distributor of parapharmacy products to FMCG chains, pharmacy chains and marketplaces.We are trusted by leading manufacturers and importers to distribute products in the parapharmacy category.

Our parapharm shelves in federal chains

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